Over 75% of consumers who search for something nearby on their phones visit a business within a day. With local search engine optimization (SEO), you can reach those customers. Then, you can generate more awareness, boost traffic to your store, and step up sales!
On the fence about using small business SEO? Here are seven reasons you need to start using local SEO marketing right away. By recognizing the benefits of local SEO, you can make a smarter choice for your business.
Otherwise, you could end up missing opportunities to grow.
Set your business up for success this year. Discover the top benefits of developing a local SEO strategy today!
7 Benefits of Local SEO for Your Small Business
1. Boost Brand Visibility
Improving your search engine ranking can help you appear in front of customers before anyone else. Boosting your ranking will help improve your brand visibility. More people will start to see you online.
Better yet, people will see your name and begin associating you with your product or service. With repeat exposure, brand recognition could grow.
The next time that consumer needs your product or service, they’ll remember your brand. Instead of researching local businesses, they could choose you directly.
Generating brand awareness is essential for your business’s growth. Otherwise, consumers might not realize you exist. They could turn to your competitors instead.
One of the benefits of local SEO is it can help boost your search engine ranking. You can position your website ahead of competitors, ensuring consumers see you first. Then, you can start building brand awareness and recognition.
It takes five to seven impressions to produce even a little brand awareness. Consistency and repetition over time are key. Otherwise, people might not associate you with your industry.
Instead, develop a local SEO strategy with your target audience in mind.
What questions are your customers asking? What problems are they facing? You can create localized content that answers their questions.
Your SEO ranking can improve, helping more people find you online. Consumers will see you have the answers they need and choose your business in the future.
2. Connect With Nearby Customers
About 86% of consumers rely on the internet to find local businesses. Remember, over 75% of consumers end up visiting a local store. With local SEO, you can connect with nearby customers and draw them to your business.
Consumers check online for local businesses every day. Once they visit your website, people will see that you have what they need. Then, they’ll visit your store to make a purchase.
It’s important to rank high for relevant local searches to ensure your business appears in front of people who are ready to buy. Using keyword research, you can determine what your customers are searching for online. Then, you can appear for those searches.
Local SEO will make it easier for people to find your business. You can also update your Google My Business (GMB) listing.
Your GMB listing will display relevant information about your business, including your:
- Name
- Address/directions
- Phone number
- Customer reviews
- Hours
- Website
Without local SEO, people might struggle to find you online. Instead, you can boost your ranking and draw more customers to your business.
3. Boost Foot and Web Traffic
Small business SEO can boost foot traffic to your store and web traffic to your site. As you generate more traffic, Google will take notice. It could boost your ranking even more as a result.
Remember, a higher ranking will position you in front of even more customers.
You can also rank for a range of keywords to ensure you appear for different search queries.
As people visit your store and website, consumers will start to see your unique value. You can then set yourself apart from competitors and boost business.
4. Build Trust and Loyalty
A higher local SEO ranking can help build your credibility. After all, people aren’t likely to choose a business on the fifth page of a search. In fact, only 0.78% of people click on results from the second page.
Instead, you need to reach the top of the first page. A higher ranking will place you ahead of competitors, helping you build brand trust.
Once they visit your website, consumers will recognize your experience and expertise. They’ll come back to you in the future for answers to their questions.
In time, brand trust and grow into brand loyalty. You can maintain long-time customers and generate repeat sales. Your customer retention rate and ROI will grow as a result!
5. Get on the Map
A strong local SEO strategy can also help you appear on Google’s 3-pack. The 3-pack map appears at the top of a Google search. Consumers will see your business before dozens of other options in the area.
Appearing on the local 3-pack can help boost your brand’s credibility. It can also direct consumers straight to your store! Then, you can generate more foot traffic, leads, and sales.
6. Remain Competitive
One of the benefits of local SEO is it helps small businesses remain competitive.
You don’t need a huge marketing budget to improve your local SEO ranking. Instead, you need a strong strategy and high-quality content. Affordable local SEO services for your small business can give you the edge you need.
Then, you can boost your local ranking and start attracting high-quality leads to your business.
Remember, consumers are already in the mood to shop when they search online. You can leverage that existing interest to generate leads and sales. People will see you’re a credible resource in the industry and choose your business.
As you generate more leads and sales, you can get ahead of the competition and grow!
7. Improve Your ROI
Local small business SEO is a cost-effective marketing strategy. With a talented SEO marketing team, you can save time and money. They’ll help you boost your ranking without blowing through your budget.
As you generate more leads, conversions, and repeat sales, your ROI will improve. You can set your business up for long-term success as a result!
Go Local: 7 Amazing Benefits of Local SEO for Your Business
Don’t let your competitors take the lead this year. Instead, consider these seven amazing benefits of local SEO. With small business SEO, you can boost your ranking, reach new customers, and so more!
Ready to start strategizing? We’re here to help.
Contact us today to watch your business grow!